Data Subject Access Requests: What Marketing Teams Get Wrong Under GDPR

Data Subject Access Requests: What Marketing Teams Get �]ɽ���U���ȁAH((���%��ɽ�Սѥ��()M���ݡ�ɔ������ȁ I4�rF�W&Rw2�VBv��f���VB�WBf�&�V�v�FVV����F�2v���]�\��۝�\�Y[��ܙ��^H]�\��]�H[�HZ\�[gail. Then one day they remember, get curious (or annoyed ��䁅��������ѡ�䁑����Ё�����Ф������͕��������ͅ����ͭ��vrW�7Fǒv�B��R�fR��F�V��F�Bw2FF7V&�V7B9��\���\]Y\�8�%H�T�8�%[�[�\���[�H]�HH�'ock running the moment it lands. Most SMEs handle this f�����ѡ������Ёѥ���������ѡ��͕�����ѥ��������ѡ����ե��r&�W"&�6W72F�RF��&BF��RgFW"�Bw2�&VG�v��R �ܛۙ�ۘ�K�\�I���]H���\����[]�H���Ygke from the start. The Timeline Is Shorter Than Peopl���Q����()�ѥ�����ԁ��ٕ́����٥�Յ�́ѡ��ɥ��ЁѼ����܁�v�BW'6���FF��R���B��F�V��v����Bv�W&R�B6��H���K�\�X�HL��H�]�H���Έ[�H]�H ��ۙH[۝'h** to respond. That can be extended by a further two mon�ѡ́��ȁ���������ȁ�յ�ɽ�́ɕ�Օ��̃�P���Ё�ԁ��ٔ�Ѽ�wFV��F�RW'6��v�F���F�Rf�'7B���F�F�B��Rw&RW�FV�I�[��][�^Z[��K��[[��H\�HXY[�H\ۉ�'a grey area; it's a violation on its own, separate from w���ѕٕȁѡ�����Յ����ф���ɹ́��ЁѼ�͡�ܸ()�ȁ����ɭ�Ѧv�rFV��&��R���F�"6�V�G2vV�W&�W2V�F����R&VƗ�RF��H�\]Y\�\�X[H[��[�H�[�\�[[����]��܈H�gek because nobody's sure whose job it is, and only gets e�͍���ѕ�������ͽ�����������̸� ե���ѡ�����յ�ѥ������聖wfW'�E4"7F'G26��6�F�RF��B'&�fW2���BF�RF� ���Y[ۙH��X�\�]������] ��X�X[H[�HX\��][��gtabase This is where it gets uncomfortable, because mark��ѥ�����ф��́���ͥ�ȁѡ���������������Ёݡ���ѡ�䁅��Յ�vǒv�������rf�"�B�6��v�R�VB6�&R6�GF��r�㠠���[�\�ԓH �۝X��X�ܙX[�Y�K��\�B�H[�\�[XZgl platform (open/click history, list memberships, unsubsc�ɥ����х��̤(��e��ȁ������љ�ɵ̀����ѽ���Ց�����́�ե�Ђvg&��W��FVB6��F7BƗ7G2�����W"�ǗF�72F����&V�i�[ܘ[]HYY�H����YHQ]X^H܈X^H���H[�ked back to the person) A spreadsheet someone built for�������������������́������ٕȁ����ѕ�()�MH�ɕ����͔���w2F�66�V�Bf�"���b�B���B�W7BF�R5$�&V6�&B�F��9�\�H�[��H[����[[ۈ�\�X[\��\�ۙ�]HԧM export and forget that the person's email address is al�ͼ�ͥ�ѥ��������5�ф����ѽ���Ց�������ɽ�������������ѡɖvRV'FW'2v���bF�B7W&f6W2�FW"��B����2Ɩ�R� �][\�YH]H8�%]�[��[�]�\��\�[�ݙ\��Y�ht. What You Actually Have to Hand Over The regulati�����́�������������Ёݡ�Ё��MH�ɕ����͔�����́Ѽ�����ՒvR���B�W7B'F�RFF#����F�RW'6���FF�G6V�b������[[ۛH\�Y�ܛX]�HH\���\�و���\��[�‹H��'it's been shared with (including any ad platforms or vend���̤(��!�܁������ԁ��ѕ���Ѽ��������(��]��ɔ��Ё������ɾv���b��RF�F�wB6���V7B�BF�&V7Fǐ��F�BF��&B���B( ���] ���Y[��\�Y�]8�%\�HۙHX\��][��X[gs forget most often, because it requires knowing your own���Չ�ɽ���ͽȁ���Ёݕ������՝��Ѽ����ݕȁ�����ѱ丁%����r6�wBV�6�ǒ�7vW"'v��6�F��&B'F�W2�fRF�V6�VBI�\�\��ۉ��]K�] ���ܝ�^[���Y�ܙHH�T��ܧces the question. Handling the Awkward Middle Ground �)9�Ё�ٕ��ɕ�Օ�Ё�́���������͕�������ٕ��ѡ������A����vR6��WF��W26���RF�FV�WFRFF��7FVB�F�Bw2'F�6��HM�H�Y��\�\�\�KH�[]Y�]Y��\�[��Y�'), or they ask a vague question that technically counts a�́��MH�ݥѡ��Ёͅ她���AH���Ȁ��ѥ�����Ԉ����ݡ�ɔ��v��B���RF��wBvWBF�FV��B�Vv�FW&֖����w�&Vf�&RF��H�����\��8�%Y���Y[ۙH�X\�ۘX�H\����]]Hgou hold on them, that's a request, however it's phrased. �)Q���ͅ���Ё���ɽ�����́��͡��Ё��ѕɹ�����������Ё�ٕ��v�R��7W7F��W"�f6��r�"�&�WF��r&��R���w3��&WY�\�]��[��Z�H��]�[�H]�HۈYH�܈�X\�H'delete my information" gets forwarded immediately to whoe�ٕȁ�ݹ́��ф��ɽѕ�ѥ����Ʌѡ�ȁѡ������������ݕɕ������w&��ǒ�"�v��&VB&V6W6R�BF�F�wB'&�fRF�&�Vv���fi�X�X[�[��[������Z[[��\�[����[�HX�X[H��rk The teams that handle DSARs calmly are the ones who a��ɕ��䁭��ܰ��Ё��䁝�ٕ��ѥ����ɽ՝���ݡ�Ё��ф�ѡ�䁡�v�B�Bv�W&R�F�Bw2�W72&�WB�Vv�&�6W72�B��&R)��]�\�X�]HY�Y[�H8�%�]�\�ܜ[�Y��XY�Y]�g documented subprocessor list, and campaign data that get�́�����������ݡ�����������������́Ʌѡ�ȁѡ������յձ�ѥ�vr��FVf��FVǒ��Bw2�6�W�7FǒF�R���B�bw&�V�Gv�&� �]XZ�\�RKX\��\�YX\��][���Y�\��\�H[�H�\��t place, since generation tools are only as compliant as �ѡ����ф���͍��������������ѡ���((���Q���M���ЁY��ͥ��((�r��R���F�F�&W7��B�W�FV�F&�R'�Gv�v�F���F�6R( B �H�����\��H^HH�\]Y\�\��]�\˂�H�X��]�gry system, not just the CRM: ad platforms, email tools, a����������ɕ��͡���́��չи(��e�ԁ��ٔ�Ѽ���͍��͔�ݡ����rwfR6�&VBF�RFFv�F����B�W7Bv�B��Rw&R���F��r���[�H�X\�ۘX�H�X\��\]Y\���[��]�[��]�]H��rds "GDPR" or "Article 15" attached. The real fix is kn��ݥ�����ȁ��ф������ɥ�Ё����ɔ�ѡ��ɕ�Օ�Ё��ɥٕ̰����r67&�&Ɩ�rgFW"ࠢ4tE"4E4"4FF7V&�V7D66W75&WVW7I��]T�]�X�H�X\��][����\X[��B